Mission Statement


To be the premier automotive parts distributor and engine remanufacturer in our market area. We will work as a team to provide the highest quality of customer care and product reliability.



  • To be recognized as a fair and committed company that treats its Team, Customers, and Business Associates, safely, fairly and with respect.

  • To be recognized as the best automotive aftermarket company to do business with and to work for. We will be a respected and contributing corporate citizen within our community.

  • We believe that each of us needs a sense of dignity, pride and satisfaction in what we do.

  • We are most effective when we work together co-operatively, respecting each other's contribution and importance.

  • In all of our interactions with our customers, business associates and colleagues, we seek to deal with others as we would have them deal with us.

  • Our success depends on our total commitment and support of our Team, Customers and Business Associates.

  • We succeed when we believe in what we are doing. We will perform with conviction, integrity, and a sound business plan.

Company History

Peter Van Kessel began his career in 1956, hired by John and Edith Parry, as a stockroom attendant. He quickly worked his way through the ranks of parts delivery and counterperson, and earned the position of Parts Manager in 1962.

He realized an opportunity offered by the Parrys and began buying shares of the company in 1967. He eventually bought out the remaining shares of the company in 1977, after the passing of his partner and mentor Edith Parry.

Through insight, hard work and dedication, Peter and his wife Sharon developed and grew Parry Automotive to become the successful and well respected operation it is today. 

During his years spent in this industry, he has been involved with many projects and initiatives that have helped develop the success of the Canadian Automotive Aftermarket.  His involvement as both Chairman and Director of Autosense Director of Automotive Industries Association (AIA) and Director of Automotive Machinist and Power Association (AMPA) are only to name a few.

Today Parry Automotive is led by his son Stephen Van Kessel and daughter Susan Peacock.  While Peter enjoys most of his time spent with his family, and riding on his Harley Davidson, there is still a good chance that you will find him helping the Team of Parry Automotive Professionals work hard to continue with the success that he created.


We are actively involved in the community and are proud sponsors of both the Soldiers Memorial Hospital Building Fund and the Kiwanis Club of Orillia.  We love what we do and love the community we work in. We are proud to give back to the community.  Parry Automotive is also a valued member of Orillia's Chamber of Commerce.


Parry Automotive is a Modern Sales Co-operative Member and is an ACDelco Warehouse Distributor. These important industry connections allow us to keep our pricing at competitive levels while maintaining a substantial inventory.

Parry Automotive is an active member in the Automotive Industries Association (AIA)and the Automotive Engine Rebuilders Association (AERA) and the Ontario Marine Operators Association (OMOA). These associations provide us with the latest marketplace trends and enable us to stay abreast of changes in our industry, helping us to put in place new and highly advanced services & tools.


Parry Automotive offers a variety of programs to its clients, including Auto Logic and Total Service Support (TSS).  These are in-depth technical and business training and marketing programs available to 'automotive service providers', designed to increase technical ability, business management skills, sales and customer awareness. Benefits include on-hand technical and business training, live satellite training and a wide variety of marketing and customer retention tools.  These particular programs are essential tools to increase sales and market share, founded upon years of experience and numerous success stories.

Very few automotive aftermarket companies believe in partnering with it's clients the way we do. With programs ranging from educational courses to marketing opportunities, Parry Automotive goes above and beyond to encourage proactive growth amongst clients and installers. These services have been carefully selected and represent some of the most up-to-date and industry-relevant services currently on the market. We look after our clients in ways our competition never has.

Peter Van Kessel

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Serving Orillia & Area

Since 1948

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Tel: 705-325-1345

84 Dunedin St.

Orillia, Ontario, Canada

L3V 5T6 

© Parry Automotive Ltd.